Mystery clients in the luxury sector seek excellence, understood as the shopping experience that can be comparable to the idea the brand wants to transmit. In the luxury sector, noticing even the smallest facets in the services connected to the product sold is essential, as these services are an important aspect of the product’s added value.
This type of inspection is different from the “traditional” mystery shopping due to the quality of the personnel and the precision of the check list:
the personnel must have a sharp eye and pay attention to small details which, in other sectors, have a secondary importance;
the absolute discretion and an exclusive relation with the client, both of which guarantee the brand maximum privacy;
the knowledge of foreign languages allows mystery clients to evaluate the capacity of sellers to satisfy requests coming from tourists, especially in Italian sale points;
the selection of personnel itself must be made with the utmost attention, considering the brand’s requirements and its type of clientele;
when the check list is created in the workgroup, the presence of an expert in the luxury sector is vital in order to include every relevant aspect for inspection and to minimize the impact of the mystery shopper’s subjectivity;
the immediacy to identify potential problems with our system, which uses text messages to send inspection results, allows a smooth communication with the corporate centre in real time.
| < Prev | Next > |
|---|
MSPA associates for researches all over the world
The company is certified with ISO 9001 for Mystery Shopping by Tuv Italy
13,000 Mystery Shoppers in all of Europe… a sample of your clients