The Mystery Client activity aims at finding out how satisfied customers are with their purchases, how company standards are applied in stores and what customers think about the overall quality of the products and services offered. Moreover, for those who do it, it’s a fun way of earning money while using a service or buying a product.
In more technical terms, mystery client is “an instrument used for reviewing the products and services offered by a company from the client’s point of view”.
This means that our employees enter the stores or make anonymous calls and act as clients: this way they can reveal and rate the quality of products/services, the procedures, the employees’ behaviour, the merchandising and the overall experience from the client’s point of view.
According to the type of company and sector in which this activity is carried out, it assumes different forms, typologies and consequently, different names: Mystery Shopper, Mystery Patient, Mystery Guest, Mystery Client, Mystery Call, Mystery Web, Mystery Public, Mystery Inspector, Mystery Student.
The activities of Mystery Clients can be carried out:
- in person inside sale points
- by telephone
- by browsing e-commerce websites
- with hidden cameras
- by talking to the personnel or to other clients
- using Check lists
Let’s take a look at the various typologies of Mystery Clients that we offer, beginning with the Mystery in the Retailing and Department Stores.
MSPA associates for researches all over the world
The company is certified with ISO 9001 for Mystery Shopping by Tuv Italy
13,000 Mystery Shoppers in all of Europe… a sample of your clients