Mystery Client - mystery shopping - mistery client - mistery shopper

During one of our inspection cycles carried out on a competitor of one of clients we came across a salesman in an IT and Telecom store. The store belonged to a famous brand and the salesman was fully aware of how up selling works and he wanted to promote a card for post-sale assistance.
With the utmost charm, he told us that “I am a client first, employee second”, and then that “I recommend this card because even if there are products that look indestructible, sometimes…” and finally “Look, for my job I depend on such products, I cannot even imagine what I would do without X for one week”. In the end, this shows that by selling more products to the few clients that enter the store, companies can cope with a crisis easier. Because of this, famous brands invest in their employees by having them take training courses. This helps them to:

1. check the level of commitment of their employees
2. see how employees would promote products to customers.

Mystery shopping is the fastest (a sale network is checked within a week), cheapest (it costs less than intensive training courses) and most effective (each client can be a mystery client, this helps employees stay alert) way of reaching the same goals